Vogue Fashion Night Out in Tokyo – TONIGHT!

Get ready for tonight – Fashion Night Out in Tokyo starts at 17:30 in Omotesando / Harajuku

Forever XXI in Shibuya in January 2011!

via Tokyo Fashion Daily

Forever 21’s Japan expansion is taking retail too the next level.

With HMV closing, Forever 21 will take over their much sought after Shibuya location. Located next to Shibuya Seibu and across from the Loft and the Shibuya Coach flagship store this Forever 21 store will be their largest retail space to date. With 4,000 sqm of floor space the Forever 21 will be six floors and Forever 21’s fifth location in Japan.
The new Forever 21 store will open in January after renovations are complete. On opening day expect a long queue, fantastic opening-day sale numbers and hopefully a great giveaway item.”

Now the question in everyone’s mind is… how did they get this location?

visit Tokyo Fashion Daily (TFD) for all the latest news

XXI – Forever? in Matsuzakaya – Ginza

This is not fresh news but for those who missed it, Forever 21 – XXI opened its doors in Matsuzakaya in Ginza few weeks ago.

Everyone who goes to Ginza those days cannot miss the new shop within the old department store.
Sales are good, Store looks great, Staff is polite – I mean we are Japan – and Clothes… well… I bought my first shirt today!
To be perfectly honest this is for my friend’s birthday! Well, that’s a start, isn’t it!
I have to admit here that I saw this same shirt in Abercrombie & Fitch 30 min before but I didn’t want to spend 10500 yen and I finally found almost the same (really!) for 2990 yen!

Now, after climbing up to the 5th floor – and I did enjoyed it somehow – I finally got out thru Matsuzakaya and… how can I explain this… It’s another World!

You would think that with the opening of the trendy boutique in this big department store they would have somehow… Renew it? A little bit at least!
No… when you come out from the 5th floor of Forever 21, you enter another dimension where time had stop since 1978 (or 1979 I am not sure anymore – and I wasn’t born anyway!). And suddenly you don’t look the part with your yellow plastic bag, your iPhone and your H&M Cap. People – customers and employees stares at you and you can almost hear them saying: “another freak, don’t come here we have nothing for you! go back to the future!” So with all my strengh – I already shop for 3 hours so not much left but… – I decided to make my way through and try to get interested in what was sold on the 5th Floor.  I went all around, looked at brands I’ve never heard off, Styles that will never make any “come-back”, priced 5 or 6 times more expensive then where I came from… when suddenly I could catch on the face of one of the youngest employee a desperate sight that could meant “Take me out of here!” or something like “Run! Go! Before they get you!”
I felt really sorry for him and wanted to drag him out of here with me but 5 seconds later he disappeared behind someone who I beleive was his manager… and you could that see she was not happy to see…  So I left the poor sale clerk behind. Anyway I finally hit again the noisy, colorful and welcoming XXI store… My advice for next time you go shopping in Forever 21 in Ginza take the elevator to get out… there is not other Exit!

Also, please, could anyone tell me why they called the store XXI – 95% of Japanese never used roman numeral – how confusing!

My opinion, at this stake,  one or the other will have to go…
The veteran Department Store who has been establish in the area for more than 50 years or the New Trendy Boutique in town?…
If you click on Ginza Matsuzakaya ‘s home page and go to the floor guide… Forever 21 isn’t listed! How can they not included it, considering that since they opened the Department Store increased his sales for the 1st time in 11 months!

It is maybe time to think on how to live together…

Yanai Tadashi (Uniqlo) to rule Japan? Not such a bad idea after all…

Re-blogged from Lpogtokyo

Today with the step down of Prime Minister Hatoyama Yukio, again Japan is showing the world its failure and weakness in terms of Politic both on the National and International scene.

Now it is really hard to believe that, whether if he is from the Democratic Party of Japan (DPJ) or from the Liberal Democratic Party (LDP), the next Prime Minister will be able to handle the BIG mess that is Politic in Japan.

Ruling a Country, especially the 2nd economy of the World, implicates obstacles and you cannot step down just because your popularity isn’t at its best or because your shirt is absolutely hideous (Hatoyama worn a flamboyant shirt at a recent barbecue that drew mention in the media as an example of odd taste. Article here and buy the shirt here ➔http://www.shirtsmyway.com/product.php)
Bush, Sarkozy, Clinton, Blair or Obama to name a few, they all had to face their Country and justify themselves or accept their failure or misbehavior at some point. And they stayed in place…!

And please don’t justify yourself  with the “not losing the face” cultural same old excuse. Only Samurai do not want to loose the face. The Shogun Era is long gone and  it is time too take some responsibility in action, face the reality and fight it!
Japan, you cannot be one most powerful Economy and not get involved in the World Meltdown and hopefully its Rebirth…!

Now I wonder who can handle this really?
I already had in mind someone for quite some time and by looking at an interview of him published in Monocle (2009) suddenly it all seemed so clear.
A visionary, someone  who is not afraid to fail, to crash and fly again, to make mistake and to repair them, someone who wants to show to the rest of the world that Japan is a powerful country with value tradition and ready to responsibilities, as the World 2nd Economy.

And he is not the most powerful person in Japan by accident…

That says it all:

“I might look successful but I’ve had many failures. People take failure too seriously. You have to be positive and believe you will find success next time.”

Yanai Tadashi, CEO
Fast Retailing  Co., Ltd

PS: my next post will be an open letter to Yanai-san – don’t miss it!

H&M “Fashion Against Aids” – Katy Perry for the Tokyo Launch.

 

katy-perry-hmKaty Perry has joined Dita Von Teese and many other celebrities by signing up to sign up to H&M’s campaign for “Fashion Against Aids.” 

Katy’s design for the store includes a printed bodysuit, featuring a smiley face inside a heart, Female First reports. Estelle, Robyn, Tokio Hotel and N.E.R.D. are other celebrities who have contributed for the cause.

Katy’s message reads, “It’s what’s on the outside that counts,” while Estelle’s says, “Life is too short – have sex be safe.”

Legends as Cyndi Lauper and Yoko Ono designed clothing with slogans like, “Girls just wanna have safe sex” and “Imagine peace.”

Each musician has collaborated with the brand and designed a piece of clothing with a personal safe-sex slogan printed on it. The garments will be sold exclusively via H&M’s Divided departments to help increase the awareness of HIV/AIDS.

Working with charities like Designers Against AIDS, YouthAIDS, UNFPA and MTV Staying Alive Foundation the campaign donates 25 percent of the sales price from the collection to HIV/AIDS awareness projects. It goes on sale May 28.

If you happen to be in Tokyo on May 27th, don’t miss an exclusive live appearance from Katy Perry in one of the H&M stores in Tokyo to launch FAA, which will be broadcast live on-line at hm.com on May 27th, 1pm CET .

This is the second year that H&M has supported Designers Against AIDS (DAA) by sending out positive messages via the medium of fashion led t-shirts. Last year the t-shirts weren’t around for long, so you’d better act quick. And they raised 1.2 million for HIV/AIDS projects as 25% of the sale price goes to projects around the world. So it’s a very worthy cause and an excellent reason to go shopping.

Source: H&M

Photo: Daniel Jackson

Forever 21 lands in Tokyo

Tokyo Fashion has been reporting on the arrival of Forever 21 in Harajuku for months, and today the mothership finally landed. The media gathered, the line of Japanese fashionistas ran around the block, Don Chang made an appearance, and the Tokyo shoppers went crazy – all before noon.

The massive (19,000 square-foot) new Forever 21 shop, the first ever in Japan, is located in a prime location right next to H&M on Meiji Dori – between Takeshita Dori and LaForet Harajuku. So, being where it is, it’s natural that we might think to compare last fall’s H&M Harajuku Opening with Forever 21’s opening day, right? Well, the festivities and excitement seemed similar, thought there were definitely more people in line for H&M. Keep in mind that Forever 21 sells really cheap (low priced) fashion, and they don’t have the name recognition in Japan, or cool collaborations with brands like Comme des Garcons, that H&M does.

To say that there were less people in line for Forever 21 than there were for H&M doesn’t mean that the line today was short – far from it. The line of people waiting to get into the new Forever 21 Harajuku shop went around the block and all the way up to Harajuku Station. Rather than bore you with text, though, we’ll just post a bunch of pictures so you can see for yourself what was going on and who was there!

Source: Tokyo Fashion

Asian Shoppers Are Mixed on Matthew Williamson for H&M


Matthew Williamson for H&M 2009From WWD.COM

 The debut of Matthew Williamson’s collection for Hennes & Mauritz kicked off  last Thursday with a mixed response from Asian shoppers. 

Clearly, Williamson doesn’t enjoy the name recognition in Japan as H&M’s last celebrity designer and local fashion hero Rei Kawakubo of Comme des Garcons, whose collection drew hordes of consumers, many waiting overnight to get in the doors.

About an hour before H&M’s Harajuku store opened, not a single customer was waiting outside. Perhaps a harbinger of bigger fast fashion events to come: the most activity in the neighborhood was coming from the workers for the soon-to-be-opened Forever 21 pushing boxes of merchandise on crates.

Yuki Matsumura, a part-time shop assistant at a nearby boutique, was the first customer to leave the store with a Williamson purchase. She snagged a pink studded belt, a printed camisole, an embellished cardigan, and a miniskirt before rushing back to work.

“I didn’t have time to try things on, so I ended up buying more than I expected I would,” she said.

Fumio Sakano and a friend took the morning off from their jobs as office workers to ensure they got the best selection. Fumio came away with a long chiffon dress and an olive leather motorcycle jacket, which seemed to be one of the morning’s most popular styles—all three customers in line behind Fumio at the cash registers were holding one.

The scene was definitively livelier in Beijing. Cold temperatures and a persistent drizzle didn’t stop fans from lining up- although it’s clear not all of them were there for Williamson. Thursday morning H&M opened its first store in China’s capital, coinciding with the designer collection’s debut.

The new Beijing flagship is located on Qianmen Street, a newly opened pedestrian shopping area located just south of Tiananmen Square.

Susan Li and Yuna Song, both students, were first in line and had started queuing at 6am. Further down, 18-year-old Ivy Li said she came for the opening and the Williamson collection. “I’ve seen his designs in magazines and wanted to see if the style works for me,” she said. 

A gaggle of expats said they are more excited about having H&M in Beijing than the Swedish brand’s latest designer collaboration.

“We’re not exactly excited about [Matthew Williamson], but yeah we will look. We think it’s more exciting to see the opening,” said Bianca Dawidowsky, shopping with her friend Silvia Veltes.

After a 10-second countdown and ceremonial ribbon cutting at 11am, shoppers swooped into the three-story Qianmen store. 

One young shopper descended on a row of sequined Matthew Williamson dresses in the main display window and swept the entire lot into his arms. Nearby staff and outside onlookers cheered him on and gave a round of applause. Another man surnamed Zhang, juggled about five dresses and a couple shirts. “I heard this designer is good, so I’m buying these for my friends and my wife,” he said.

Women were quick to grab the girly dresses and sleeveless peacock print shirts, snatching them off the front racks as fast as staff could refill them. The wide studded belts and clutch purses sold out in 10 minutes. 

H&M did not advertise the Matthew Williamson line in Beijing, choosing instead to promote the store opening. 

“Our key message was ‘We’re finally in Beijing,’” said Cher Cui, H&M’s Hong Kong-based PR manager, in town overseeing the store opening. “This collection is rather exclusive and we already get an overwhelming response [without advertising].”

Full article here