Lanvin Loves H&M Collaboration this fall!

source The Independent UK

Lanvin is one of the world’s most exclusive fashion brands, with price tags to match, but now it is set to reach a much wider audience. The Parisian label will create a collection for the high street chain H&M which will go on sale on 23 November.

There will be a slightly shorter wait for the first glimpse of the clothes, however, which will be revealed in a short film on the H&M website on 2 November.

Although the novelty of the designer collaboration may have worn off since Karl Lagerfeld designed a range for H&M in 2004, the pairing is likely to see fashion fanatics queuing around the block. Lanvin is synonymous with incredibly refined and beautiful clothes rather than gimmickry or fleeting trends.

Alber Elbaz is considered a great talent with an instinct for cut and fabric who has transformed the image of the house since he arrived in 2001. He was born in Casablanca to a painter mother and hair colourist father, and moved to Tel Aviv when he was 10. He considers himself Israeli and joined the Israeli Defence Forces before choosing to study fashion design.


H&M – Designer Collaboration 2010

The Future of Fashion

Smart Design

Who will it be?

See you on September 9th 2010 at

SONIA RYKIEL new Guest Designer for H&M for 2009 and… 2010!

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010. The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Ever fans of surprises, H&M and Sonia Rykiel are pleased to announce a second collaboration for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.


Jimmy CHOO for H&M – more Sneak Preview

Follow to our article from yesterday, find below some new pictures of what is gonna be the MUST have items for this autumn.
Jimmy CHOO x H&M will hit store on November 14th


H&M “Fashion Against Aids” – Katy Perry for the Tokyo Launch.


katy-perry-hmKaty Perry has joined Dita Von Teese and many other celebrities by signing up to sign up to H&M’s campaign for “Fashion Against Aids.” 

Katy’s design for the store includes a printed bodysuit, featuring a smiley face inside a heart, Female First reports. Estelle, Robyn, Tokio Hotel and N.E.R.D. are other celebrities who have contributed for the cause.

Katy’s message reads, “It’s what’s on the outside that counts,” while Estelle’s says, “Life is too short – have sex be safe.”

Legends as Cyndi Lauper and Yoko Ono designed clothing with slogans like, “Girls just wanna have safe sex” and “Imagine peace.”

Each musician has collaborated with the brand and designed a piece of clothing with a personal safe-sex slogan printed on it. The garments will be sold exclusively via H&M’s Divided departments to help increase the awareness of HIV/AIDS.

Working with charities like Designers Against AIDS, YouthAIDS, UNFPA and MTV Staying Alive Foundation the campaign donates 25 percent of the sales price from the collection to HIV/AIDS awareness projects. It goes on sale May 28.

If you happen to be in Tokyo on May 27th, don’t miss an exclusive live appearance from Katy Perry in one of the H&M stores in Tokyo to launch FAA, which will be broadcast live on-line at on May 27th, 1pm CET .

This is the second year that H&M has supported Designers Against AIDS (DAA) by sending out positive messages via the medium of fashion led t-shirts. Last year the t-shirts weren’t around for long, so you’d better act quick. And they raised 1.2 million for HIV/AIDS projects as 25% of the sale price goes to projects around the world. So it’s a very worthy cause and an excellent reason to go shopping.

Source: H&M

Photo: Daniel Jackson

Matthew Williamson’s H&M Commercial

It’s coming a bit late… but yes there is a commercial video for the Matthew Williamson x H&M collection launched few weeks ago.

Grey-haired men, Dolce-shouldered models, pink horses and bikini-clad women star; at the end Matthew declares, “Well, I haven’t done it all, yet.”

Well we are still waiting Matthew…

Source: Fashionita

Asian Shoppers Are Mixed on Matthew Williamson for H&M

Matthew Williamson for H&M 2009From WWD.COM

 The debut of Matthew Williamson’s collection for Hennes & Mauritz kicked off  last Thursday with a mixed response from Asian shoppers. 

Clearly, Williamson doesn’t enjoy the name recognition in Japan as H&M’s last celebrity designer and local fashion hero Rei Kawakubo of Comme des Garcons, whose collection drew hordes of consumers, many waiting overnight to get in the doors.

About an hour before H&M’s Harajuku store opened, not a single customer was waiting outside. Perhaps a harbinger of bigger fast fashion events to come: the most activity in the neighborhood was coming from the workers for the soon-to-be-opened Forever 21 pushing boxes of merchandise on crates.

Yuki Matsumura, a part-time shop assistant at a nearby boutique, was the first customer to leave the store with a Williamson purchase. She snagged a pink studded belt, a printed camisole, an embellished cardigan, and a miniskirt before rushing back to work.

“I didn’t have time to try things on, so I ended up buying more than I expected I would,” she said.

Fumio Sakano and a friend took the morning off from their jobs as office workers to ensure they got the best selection. Fumio came away with a long chiffon dress and an olive leather motorcycle jacket, which seemed to be one of the morning’s most popular styles—all three customers in line behind Fumio at the cash registers were holding one.

The scene was definitively livelier in Beijing. Cold temperatures and a persistent drizzle didn’t stop fans from lining up- although it’s clear not all of them were there for Williamson. Thursday morning H&M opened its first store in China’s capital, coinciding with the designer collection’s debut.

The new Beijing flagship is located on Qianmen Street, a newly opened pedestrian shopping area located just south of Tiananmen Square.

Susan Li and Yuna Song, both students, were first in line and had started queuing at 6am. Further down, 18-year-old Ivy Li said she came for the opening and the Williamson collection. “I’ve seen his designs in magazines and wanted to see if the style works for me,” she said. 

A gaggle of expats said they are more excited about having H&M in Beijing than the Swedish brand’s latest designer collaboration.

“We’re not exactly excited about [Matthew Williamson], but yeah we will look. We think it’s more exciting to see the opening,” said Bianca Dawidowsky, shopping with her friend Silvia Veltes.

After a 10-second countdown and ceremonial ribbon cutting at 11am, shoppers swooped into the three-story Qianmen store. 

One young shopper descended on a row of sequined Matthew Williamson dresses in the main display window and swept the entire lot into his arms. Nearby staff and outside onlookers cheered him on and gave a round of applause. Another man surnamed Zhang, juggled about five dresses and a couple shirts. “I heard this designer is good, so I’m buying these for my friends and my wife,” he said.

Women were quick to grab the girly dresses and sleeveless peacock print shirts, snatching them off the front racks as fast as staff could refill them. The wide studded belts and clutch purses sold out in 10 minutes. 

H&M did not advertise the Matthew Williamson line in Beijing, choosing instead to promote the store opening. 

“Our key message was ‘We’re finally in Beijing,’” said Cher Cui, H&M’s Hong Kong-based PR manager, in town overseeing the store opening. “This collection is rather exclusive and we already get an overwhelming response [without advertising].”

Full article here