Matthew Williamson’s H&M Commercial

It’s coming a bit late… but yes there is a commercial video for the Matthew Williamson x H&M collection launched few weeks ago.

Grey-haired men, Dolce-shouldered models, pink horses and bikini-clad women star; at the end Matthew declares, “Well, I haven’t done it all, yet.”

Well we are still waiting Matthew…

Source: Fashionita


Chanel No.5 – featuring Audrey Tautou

Title: Train de Nuit by Chanel, 2009
Directed by: Jean-Pierre Jeunet
Starring: Audrey Tautou and Travis Davenport

PARIS, France — Yesterday, Chanel launched its long awaited Chanel No.5 short film Train de Nuit, featuring Audrey Tautou, who is no stranger to the storied French couture brand. Often compared to Mademoiselle Chanel herself, Tautou has now twice taken on the role of the famous coutourière, most recently in Coco Avant Chanela film exploring her early life and times.

Within seconds of seeing the opening shot of the 2 minute short film, directed by Jean-Pierre Jeunet, who previously worked with Tautou on the award-winning film Amélie, the viewer is struck by Tautou’s alluring presence, as she rushes to catch the Orient Express which takes her from 1955 Paris to modern-day Istanbul in mere seconds. This is the Internet after all, so things have to happen quickly before patience wears thin and viewers click away.

On board this luxurious mahogany express train, Tautou’s fragrance catches the attention of a fellow passenger, played by American actor Travis Davenport, who becomes hopelessly addicted to our heroine, laying the foundation for a tale of intertwining destinies, woven by the threads of chance and fate.

There is no dialogue at all throughout the film and the story is conveyed entirely through the actors’ powerful body language and the soulful voice of Billie Holiday. In doing so, the film successfully captures the beauty and sophistication of Coco Chanel’s essence while delicately conveying the power of scent in seduction, almost as if it were wafting straight off the screen. This film is the strongest proof yet that the luxury brands achieve a whole new level of storytelling on the Internet, leaving two-dimensional magazine advertisements in the dust.

Source: The Business of Fashion


Paris-Moscow by Karl Lagarfeld

Take a look at the Paris – Moscow Fashion Show that took place on DECEMBER 3RD, 2008 – RANELAGH THEATRE  in PARIS

To launch his pre-collection Winter 2009 Chanel Paris-Moscou, Karl Lagerfeld has realized a short  film Paris-Moscou. Shot in black and white  this is a silent film introducing a young Coco Chanel in early 1900. Edita Vilkeviciute is playing Coco Chanel.   Here is the teaser.

see the full movie on CHANEL home page

pictures thanks to