Scarlett Johansson for Dolce & Gabbana


New D&G Fragrance

Source: Design Scene

Ad Campaign: Dolce & Gabbana Rose the One Fragrance
Model: Scarlett Johansson
Photographer: Jean Baptiste Mondino

Italian fashion house Dolce & Gabbana hired Jean Baptiste Mondino to bring the magic only he can give to fragrance adverts, Mondino photographed a number of very prominent fragrance campaigns, including Jean Paul Gaultier’s best selling “Le Male”, “Le Classique”and “Madame” starring Agyness Deyn. Chosen face of the fragrance is D&G darling, actress Scarlett Johansson, Rose The One is sister note of very successful The One by Dolce & Gabbana.


Chanel No.5 – featuring Audrey Tautou

Title: Train de Nuit by Chanel, 2009
Directed by: Jean-Pierre Jeunet
Starring: Audrey Tautou and Travis Davenport

PARIS, France — Yesterday, Chanel launched its long awaited Chanel No.5 short film Train de Nuit, featuring Audrey Tautou, who is no stranger to the storied French couture brand. Often compared to Mademoiselle Chanel herself, Tautou has now twice taken on the role of the famous coutourière, most recently in Coco Avant Chanela film exploring her early life and times.

Within seconds of seeing the opening shot of the 2 minute short film, directed by Jean-Pierre Jeunet, who previously worked with Tautou on the award-winning film Amélie, the viewer is struck by Tautou’s alluring presence, as she rushes to catch the Orient Express which takes her from 1955 Paris to modern-day Istanbul in mere seconds. This is the Internet after all, so things have to happen quickly before patience wears thin and viewers click away.

On board this luxurious mahogany express train, Tautou’s fragrance catches the attention of a fellow passenger, played by American actor Travis Davenport, who becomes hopelessly addicted to our heroine, laying the foundation for a tale of intertwining destinies, woven by the threads of chance and fate.

There is no dialogue at all throughout the film and the story is conveyed entirely through the actors’ powerful body language and the soulful voice of Billie Holiday. In doing so, the film successfully captures the beauty and sophistication of Coco Chanel’s essence while delicately conveying the power of scent in seduction, almost as if it were wafting straight off the screen. This film is the strongest proof yet that the luxury brands achieve a whole new level of storytelling on the Internet, leaving two-dimensional magazine advertisements in the dust.

Source: The Business of Fashion


Anthology – D&G, Mario Testino and the Supermodels

D&G Anthology by Mario Testino

D&G Anthology by Mario Testino

Made up of five scents, The D&G Fragrance Anthology is set to launch globally in September, and also marks the birth of a new fragrance portfolio under the D&G brand. The five fragrances are inspired by different tarot cards, each with a distinct identity and represented by a different model, some of them iconic and all of them naked in the advertising. Gabbana and Dolce aimed to capture different sides to their personalities in the five fragrances, and gave them names referencing tarot cards and their corresponding numbers.

The scents: Le Bateleur 1, L’Imperatrice 3, L’Amoureaux 6, La Roue de la Fortune 10 and La Lune 18 were created without target, age or gender barriers. Each scent also gets its own face. Supermodels Claudia Schiffer, Eva Herzigova and Naomi Campbell, and three established male models: Fernando Fernandes, Noah Mills and Tyson Ballou — all naked — star in the scent collection’s advertising campaign shot by Mario Testino. Campbell appears in the L’Imperatrice’s visuals, the empress. Schiffer fronts the imagery for La Lune, which is the moon, and Herzigova pairs up with Fernandes in the photo for La Roue de la Fortune, the wheel of fortune.
Testino also shot a TV commercial for the collection. The ads were edited into 30- and 60-second formats. P&G executives refused to discuss budgets, but industry sources estimate, based on the high sales target, that P&G might spend as much as $20 million to $25 million on media alone.
Photography by: Mario Testino
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