Vogue Fashion Night Out in Tokyo – TONIGHT!

Get ready for tonight – Fashion Night Out in Tokyo starts at 17:30 in Omotesando / Harajuku


H&M Shibuya Pre-Opening V.I.P party

Finally H&M opened their store in Shibuya, and on the same day of their Shin-Misato store (which is beautiful as well) and we always forgot to mention this one!

Before the opening we were invited to the pre-opening V.I.P party.
I have to admit the event was simply…Amazing, and So Black Eyed Peas!

H&M knows how to treat their Guests and all the Tokyo fashionintas were present and warmly welcome with… Moet-Champagne and Petit-Fours.
Doors opened around 8:00PM and Black Eyes Peas started to Mix around 9:00. The party last until 11:00 and we also got some free scarf and shopping bag for this autumn…

Did I forget to mentioned that during those 3 hours you’ll 25% off on all the store. Even more a reason to by all your Garde-Robe for this Autumn and Winter… No no no, for winter i’ll wait for the Shinjuku opening! We have even more selection.
When is it? mid-november… Can’t wait!

See below gallery for some great pictures of the stores!

Also take a look at the those great pictures from TOKYO DANDY

H&M “Fashion Against Aids” – Katy Perry for the Tokyo Launch.


katy-perry-hmKaty Perry has joined Dita Von Teese and many other celebrities by signing up to sign up to H&M’s campaign for “Fashion Against Aids.” 

Katy’s design for the store includes a printed bodysuit, featuring a smiley face inside a heart, Female First reports. Estelle, Robyn, Tokio Hotel and N.E.R.D. are other celebrities who have contributed for the cause.

Katy’s message reads, “It’s what’s on the outside that counts,” while Estelle’s says, “Life is too short – have sex be safe.”

Legends as Cyndi Lauper and Yoko Ono designed clothing with slogans like, “Girls just wanna have safe sex” and “Imagine peace.”

Each musician has collaborated with the brand and designed a piece of clothing with a personal safe-sex slogan printed on it. The garments will be sold exclusively via H&M’s Divided departments to help increase the awareness of HIV/AIDS.

Working with charities like Designers Against AIDS, YouthAIDS, UNFPA and MTV Staying Alive Foundation the campaign donates 25 percent of the sales price from the collection to HIV/AIDS awareness projects. It goes on sale May 28.

If you happen to be in Tokyo on May 27th, don’t miss an exclusive live appearance from Katy Perry in one of the H&M stores in Tokyo to launch FAA, which will be broadcast live on-line at hm.com on May 27th, 1pm CET .

This is the second year that H&M has supported Designers Against AIDS (DAA) by sending out positive messages via the medium of fashion led t-shirts. Last year the t-shirts weren’t around for long, so you’d better act quick. And they raised 1.2 million for HIV/AIDS projects as 25% of the sale price goes to projects around the world. So it’s a very worthy cause and an excellent reason to go shopping.

Source: H&M

Photo: Daniel Jackson