Estée Lauder to Close Prescriptives Division

PrescriptivesIn a long-speculated move, the Estée Lauder Cos. said Thursday that it will shutter the retail distribution of its 30-year-old Prescriptives brand by Jan. 31. 

Prescriptives, introduced in 1979 and sold in five countries, is the first major Lauder-conceived and -built brand ever to be closed. It also is the first decisive move in managing the beauty company’s sprawling portfolio of 29 brands. “This is the most tangible evidence that the company is taking much more seriously its approach to managing the portfolio,” said an observer, who asked not to be identified. “It’s a very emotional, complicated decision with a huge impact.” 

Prescriptives products will continue to be sold on the brand’s Web site to U.S. consumers only, while inventory lasts.



Dolce & Gabbana to launch Makeup Line


D&G 1st Make up Line

Dolce & Gabbana is ready to launch its first makeup line and it is expected to hit stores not later thand the end of January.

Procter & Gamble Prestige Products collaborated to create the color cosmetics line, which took several years to produce. The designer duo also sought help creating their products from makeup artist matriarch Pat McGrath, who oversees the models’ faces backstage at Dolce & Gabbana fashion shows.

It is rumored that a Hollywood starlet will be the face of the makeup line’s advertising campaign.

We can’t wait!!!