New Designer for Lacoste

Felipe Oliveira Baptist has just been appointed the new Creative Director for Lacoste

This morning, in France, Lacoste announced officially that Felipe Oliveira Baptist (F.O.B) will succeed to Christophe Lemaire (appointed new Creative Director for Hermes instead of Jean Paul Gaultier)

The 35-year-old will take up his duties immediately, it said, replacing French designer Christophe Lemaire, who has held the post since 2000.

The Portuguese designer will sign his first collection for Lacoste for summer 2012.

He has presented his own ready-to-wear label in Paris since 2009 as well as several collections as a guest designer on the sidelines of the official haute couture calendar.

His appointment is part of Lacoste’s strategy, unveiled this summer, to rejuvenate the brand and give it greater feminine appeal in a bid to spur sales on the Internet and emerging markets like China and Brazil, as well as to win back share of the US market.

Source via AFP

H&M – Designer Collaboration 2010

The Future of Fashion

Smart Design


Who will it be?

See you on September 9th 2010 at hm.com

Forever XXI in Shibuya in January 2011!

via Tokyo Fashion Daily

Forever 21’s Japan expansion is taking retail too the next level.

With HMV closing, Forever 21 will take over their much sought after Shibuya location. Located next to Shibuya Seibu and across from the Loft and the Shibuya Coach flagship store this Forever 21 store will be their largest retail space to date. With 4,000 sqm of floor space the Forever 21 will be six floors and Forever 21’s fifth location in Japan.
The new Forever 21 store will open in January after renovations are complete. On opening day expect a long queue, fantastic opening-day sale numbers and hopefully a great giveaway item.”

Now the question in everyone’s mind is… how did they get this location?

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