SONIA RYKIEL new Guest Designer for H&M for 2009 and… 2010!

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010. The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Ever fans of surprises, H&M and Sonia Rykiel are pleased to announce a second collaboration for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.



London: Burberry Prorsum Spring Summer 2010

Burberry Prorsum Spring Summer 2010 Womenswear Collection 00

Burberry Prorsum Spring Summer 2010 Womenswear Collection

Season: Spring Summer 2010
Designed by Christopher Bailey
Closing this years Spring Summer London Fashion Week was Burberry Prorsum’s Womenswear Collection titled “Twisted Classics” by Burberry creative director Christopher Bailey. The show took place in a venue specially built by Burberry, from the amazing venue to a detailed collection all of the anticipations were met. Bailey literary gave a new twist to the statement shoulder trend, scrunched skirts, genially constructed materials, new domination of the trench, made fashion history happen before our eyes. For sure the collection will dominate editorial pages for seasons to come.

Runway video with an open comment box is available at

Source: Design Scene

Estée Lauder to Close Prescriptives Division

PrescriptivesIn a long-speculated move, the Estée Lauder Cos. said Thursday that it will shutter the retail distribution of its 30-year-old Prescriptives brand by Jan. 31. 

Prescriptives, introduced in 1979 and sold in five countries, is the first major Lauder-conceived and -built brand ever to be closed. It also is the first decisive move in managing the beauty company’s sprawling portfolio of 29 brands. “This is the most tangible evidence that the company is taking much more seriously its approach to managing the portfolio,” said an observer, who asked not to be identified. “It’s a very emotional, complicated decision with a huge impact.” 

Prescriptives products will continue to be sold on the brand’s Web site to U.S. consumers only, while inventory lasts.


Jimmy CHOO for H&M – more Sneak Preview

Follow to our article from yesterday, find below some new pictures of what is gonna be the MUST have items for this autumn.
Jimmy CHOO x H&M will hit store on November 14th


H&M Shibuya Pre-Opening V.I.P party

Finally H&M opened their store in Shibuya, and on the same day of their Shin-Misato store (which is beautiful as well) and we always forgot to mention this one!

Before the opening we were invited to the pre-opening V.I.P party.
I have to admit the event was simply…Amazing, and So Black Eyed Peas!

H&M knows how to treat their Guests and all the Tokyo fashionintas were present and warmly welcome with… Moet-Champagne and Petit-Fours.
Doors opened around 8:00PM and Black Eyes Peas started to Mix around 9:00. The party last until 11:00 and we also got some free scarf and shopping bag for this autumn…

Did I forget to mentioned that during those 3 hours you’ll 25% off on all the store. Even more a reason to by all your Garde-Robe for this Autumn and Winter… No no no, for winter i’ll wait for the Shinjuku opening! We have even more selection.
When is it? mid-november… Can’t wait!

See below gallery for some great pictures of the stores!

Also take a look at the those great pictures from TOKYO DANDY

Jimmy CHOO for H&M A/W 09 – Sneak Preview

The Collection is avaliable November 14, 2009 at H&M stores worldwide.


More info to come in the next few days! Aren’t you excited? We are…!