My first MJ

My first MJ, originally uploaded by Lpogtokyo.

 

Scarlett Johansson for Dolce & Gabbana

New D&G Fragrance

Source: Design Scene

Ad Campaign: Dolce & Gabbana Rose the One Fragrance
Model: Scarlett Johansson
Photographer: Jean Baptiste Mondino
Website: www.dolcegabbana.com

Italian fashion house Dolce & Gabbana hired Jean Baptiste Mondino to bring the magic only he can give to fragrance adverts, Mondino photographed a number of very prominent fragrance campaigns, including Jean Paul Gaultier’s best selling “Le Male”, “Le Classique”and “Madame” starring Agyness Deyn. Chosen face of the fragrance is D&G darling, actress Scarlett Johansson, Rose The One is sister note of very successful The One by Dolce & Gabbana.

SONIA RYKIEL new Guest Designer for H&M for 2009 and… 2010!

H&M and Sonia Rykiel president and artistic director Nathalie Rykiel are proud to announce that Sonia Rykiel will be the next guest designer for winter 2009 and spring 2010. The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

Ever fans of surprises, H&M and Sonia Rykiel are pleased to announce a second collaboration for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.

Source: www.hm.com

London: Burberry Prorsum Spring Summer 2010

Season: Spring Summer 2010
Designed by Christopher Bailey
Website: www.burberry.com
Closing this years Spring Summer London Fashion Week was Burberry Prorsum’s Womenswear Collection titled “Twisted Classics” by Burberry creative director Christopher Bailey. The show took place in a venue specially built by Burberry, from the amazing venue to a detailed collection all of the anticipations were met. Bailey literary gave a new twist to the statement shoulder trend, scrunched skirts, genially constructed materials, new domination of the trench, made fashion history happen before our eyes. For sure the collection will dominate editorial pages for seasons to come.

Runway video with an open comment box is available at live.burberry.com

Source: Design Scene

Jimmy CHOO for H&M – more Sneak Preview

Follow to our article from yesterday, find below some new pictures of what is gonna be the MUST have items for this autumn.
Jimmy CHOO x H&M will hit store on November 14th

 

Jimmy CHOO for H&M A/W 09 – Sneak Preview

The Collection is avaliable November 14, 2009 at H&M stores worldwide.

 

More info to come in the next few days! Aren’t you excited? We are…!

Madonna and Louis Vuitton – Part 2

Louis Vuitton Campain Autumn/Winter 2009

The upcoming Louis Vuitton campaign featuring Madonna was photographed by Steven Meisel for their Autumn/Winter 2009 collection in New York on April 29 under the artistic direction of Marc Jacobs.
We’ve been told that the result of this new collaboration is once again simply stunning but most importantly for those who were worried about this “Part Deux” it looks very different from the Spring campaign and has a completely original feel.
Madonna’s look in the new images will be basically the one you’re all familiar with thanks to the MET gala: long boots, a few variations of dresses mainly in blue and magenta, and this year’s Vuitton’s signature bunny ears.
Madonna is always wearing gloves and in every image she holds a different bag from the new collection of the French maison. She’s portraied leaning on a sofa and seated on an armchair, with a heavy, plain curtain in the background. This time there is no set location at all – the atmosphere is a bit dark and definetly intimate.
One interesting part is that each image is digitally enhanced with colorizing effects that somehow recall the high-dynamic range photography, giving to the new campaign an absolutelycontemporary yet timeless vibe.
From what we understand up to seven different images – spanning from close-ups to american-shot compositions – will be released in the August 2009 issue of fashion magazines worldwide coming out next month.

We can’t wait!!!

JIMMY CHOO BRINGS GLAMOUR TO H&M THIS AUTUMN

Source: hm.com

This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to selected H&M stores. The collection will be available from November 14 in around 200 stores across the world. It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories. Further exciting news is that this collaboration includes a men’s collection of shoes, bags and accessories.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, Founder and President, Jimmy Choo.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.” Margareta van den Bosch, creative advisor, H&M.

Since its launch in 1996, Jimmy Choo has been such a phenomenal success that the brand name has become part of popular culture – say the words “Jimmy Choo”, and you know you mean shoes. In Hollywood, Jimmy Choo shoes have become a red-carpet essential, and have been worn at the Oscars by winners such as Cate Blanchett, Halle Berry and Hilary Swank among many other actresses. The famous Jimmy Choo shoes will be at the heart of the exclusive collection for H&M, but there’s more. Jimmy Choo has also become well known for its bags, and for H&M there will be a whole range of accessories to complete the look.

H&M “Fashion Against Aids” – Katy Perry for the Tokyo Launch.

 

Katy Perry has joined Dita Von Teese and many other celebrities by signing up to sign up to H&M’s campaign for “Fashion Against Aids.” 

Katy’s design for the store includes a printed bodysuit, featuring a smiley face inside a heart, Female First reports. Estelle, Robyn, Tokio Hotel and N.E.R.D. are other celebrities who have contributed for the cause.

Katy’s message reads, “It’s what’s on the outside that counts,” while Estelle’s says, “Life is too short – have sex be safe.”

Legends as Cyndi Lauper and Yoko Ono designed clothing with slogans like, “Girls just wanna have safe sex” and “Imagine peace.”

Each musician has collaborated with the brand and designed a piece of clothing with a personal safe-sex slogan printed on it. The garments will be sold exclusively via H&M’s Divided departments to help increase the awareness of HIV/AIDS.

Working with charities like Designers Against AIDS, YouthAIDS, UNFPA and MTV Staying Alive Foundation the campaign donates 25 percent of the sales price from the collection to HIV/AIDS awareness projects. It goes on sale May 28.

If you happen to be in Tokyo on May 27th, don’t miss an exclusive live appearance from Katy Perry in one of the H&M stores in Tokyo to launch FAA, which will be broadcast live on-line at hm.com on May 27th, 1pm CET .

This is the second year that H&M has supported Designers Against AIDS (DAA) by sending out positive messages via the medium of fashion led t-shirts. Last year the t-shirts weren’t around for long, so you’d better act quick. And they raised 1.2 million for HIV/AIDS projects as 25% of the sale price goes to projects around the world. So it’s a very worthy cause and an excellent reason to go shopping.

Source: H&M

Photo: Daniel Jackson

December 15th – Ginza

 

 

Sorry For the late update…

Tokyo – Abercrombie & Fitch plans to make its Asian debut by opening a huge store in Tokyo’s Ginza district on Dec. 15.

The outlet will have a floor space of about 970 sq. meters and occupy the first 11 floors of a building in the 6-chome area, home to many upscale brands.

The company has about 1,000 outlets worldwide and generated sales of roughly 3.5 billion dollars in the year ended January.

 

Source: Nikkei